Real estate is a competitive industry. With so many agents and agencies trying to attract potential buyers and sellers, having an effective marketing strategy is crucial. This is where partnering with a real estate marketing company can give you an edge.

These agencies specialize in digital marketing for realtors through services like search engine optimization (SEO). SEO helps your website and listings appear higher in search engine results pages (SERPs) for relevant keywords. The higher the ranking, the more visibility and traffic you receive.

This article will explore how real estate works, its benefits, and tips for choosing the right marketing company. Let's get started!

How Real Estate SEO Works

SEO for real estate revolves around optimizing website content and pages so they rank better for industry keywords. This includes terms buyers use when searching for properties online, such as:

As a digital marketing company will research these high-value terms and then optimize website pages around them. 

Real estate SEO focuses on optimizing pages for keywords potential buyers use. 

Proper optimization helps search engines understand what each page is about. This boosts rankings so you appear for more relevant searches from home buyers.

But SEO goes beyond on-page factors. Real estate SEO experts also build high-quality backlinks from industry websites. Backlinks signal search engines that a site is credible and popular in its niche.

Overall, the goal is to make your website irresistible to Google and other search engines. Do this, and you'll pull in more organic traffic from high-intent home and property searches.

Benefits of Real Estate Marketing Companies

Partnering with a dedicated real estate marketing company offers many advantages over trying SEO in-house. Benefits include:

1. Increased Online Visibility

A top benefit of real estate marketing by SEO services is increased online visibility. With an optimized website and effective link building, your brand and listings appear in front of more potential buyers. 

According to statistics, over 90% of home buyers use the internet to search for properties. Appearing on page 1 of Google for related keywords gives you access to this high-intent audience.

2. More Website Traffic

The right keywords can drive hundreds or thousands of potential buyers to your site each month. An influx of new visitors means more leads and sales over time.

3. Improved Authority

Effective SEO also builds brand authority in the real estate space. As search engines and other industry sites link back to you, it signals you're a trusted resource.

This authority makes you more reputable in the eyes of home buyers. They'll be more likely to contact you than other agents.

4. Measurable Results

Unlike traditional advertising, SEO provides trackable and measurable results. With Google Analytics, you can view stats on:

- Total site visitors

- Pages viewed 

- Lead conversion rates

- Traffic sources 

- Top landing pages

- More

These insights help you calculate SEO ROI and refine strategy over time.

5. Cost-Effective

Compared to paid ads, SEO delivers a much higher return on investment. Once your pages are optimized and ranking, you'll pull in organic traffic 24/7.

Paid search ads require constant spending to maintain visibility. But organic rankings are essentially "free" after the initial optimization costs.

Tips for Choosing a Real Estate Marketing Company

Not all agencies live up to their promises. Use these tips when researching real estate SEO services:

Find a real estate marketing company with proven SEO success.

Look for Demonstrated SEO Results

Only consider companies with a proven track record ranking real estate sites. Ask for examples of past client growth and SEO success. If they can't provide them, it's a red flag.

Ensure They Follow Best Practices

Choose an agency that adheres to Google's strict guidelines. Blackhat techniques like keyword stuffing will ultimately sink your rankings. 

Expect Custom Strategies

Avoid agencies that take a one-size-fits-all approach. You want a customized plan tailored to your business goals.

Look for Transparency

The best SEO companies share reports on rankings, traffic, leads, and strategy. Transparency ensures you get your money's worth.

Taking the time to find the right partner will maximize your SEO success and ROI.

Conclusion

Partnering with a real estate marketing company Matebiz is experienced in SEO is a smart move in this competitive industry. A strategic search optimization strategy will increase your visibility, boost website traffic, and deliver more qualified leads over time.

Be sure to do your research to find a reputable agency with a proven track record in the real estate niche. This will give you the highest return on your investment in promotional services.

With the right SEO, your brand and listings will appear in front of more potential home buyers in your area. Contact a qualified real estate marketing company today to discuss optimizing your online presence!

Frequently Asked Questions About Real Estate Marketing Companies and SEO

1. What is the main focus of real estate SEO?

The main focus is optimizing website pages to rank better for industry keywords potential home buyers use in searches. This includes keywords around specific locations, property types, pricing, and more. 

2. How can SEO generate leads for a real estate business?

By ranking higher in search engines, real estate sites get more visibility and website traffic. More visitors means more potential leads and customers over time. SEO also builds authority to earn trust and credibility.

3. What types of keywords should you target for real estate SEO?

Focus on geographic keywords around the locations you serve, property types, pricing filters, and buyer terms like "first-time home buyer program". Also, target keywords around your specific brand name.

4. How long does it take to see results from real estate SEO? 

It takes 2-4 months to begin seeing initial results. Rankings will gradually improve over 6-12 months as pages become fully optimized and indexed. SEO brings long-term, lasting results.

5. What role does content marketing play in an SEO strategy?

Creating fresh website content like blog posts boosts search visibility. Quality content also engages potential buyers. Use content to target key topics around your market.

6. Can real estate SEO help generate leads from social media? 

Yes, you can optimize website content to rank better on social media platforms. For example, target keywords people use when searching on Facebook or LinkedIn.

7. Is SEO primarily beneficial for larger real estate brands?

No, SEO can work for agents and agencies of any size. The strategies simply need to be tailored to your specific business goals and location(s).

8. What are some common SEO mistakes real estate businesses make?

Over-optimizing content, choosing the wrong keywords, not updating pages regularly, and not building backlinks are some big mistakes.